BEING humans IS WHAT WE DO BEST

beyond is a digital  agency in prague. we operate on the H2H principle, emphasizing human-to-human interactions in the business context. this approach prioritizes personal, authentic, and direct connections, underlining the human element in business relationships. in contrast to more impersonal models like B2B. business to business. H2H marketing strives to build meaningful connections, comprehend customer needs, and facilitate genuine communication.

our agency goes beyond the conventional marketing strategies by incorporating a deeper understanding of the hierarchy of human needs. we acknowledge that abraham maslow’s psychology theory has, unfortunately, been abused in marketing for over half a century by too many marketing agencies driven by greed. instead of perpetuating this misuse, we introduce a simple yet powerful model: work. play. love. our marketing model rejects manipulative tactics and promotes an unbiased character in our marketing endeavors.

work play love marketing model focuses on comprehending human needs, desires, and self-realization without resorting to manipulative tools. our marketing model underscores the importance of developing products or services that genuinely address individual or community needs and provide tangible benefits. 

at beyond, we recognize and celebrate the uniqueness of each human. people are not mere group targets for us. rather, it is about mutual coexistence. our marketing model prioritizes authenticity, fostering connections that go beyond mere business transactions.

#workplaylove